When it comes to underground hip-hop, few names have created as much noise and mystique as Ruby Da Cherry. Known for his role in the iconic rap duo $uicideboy$ alongside his cousin Scrim, Ruby has carved out a niche in the music world with dark lyrics, aggressive beats, and a fiercely loyal fan base. One question fans and industry watchers alike often ask is: What is Ruby Da Cherry net worth? This article explores his journey, career milestones, income sources, and current estimated wealth.
Who Is Ruby Da Cherry?
Ruby Da Cherry was born Aristos Norman Petrou on April 22, 1989, in New Orleans, Louisiana. His family background is a mix of Greek and American. Before diving into music, Ruby had aspirations in punk rock and even played drums in several bands during his teenage years. However, it was his collaboration with his cousin Scott Arceneaux Jr. (Scrim) that changed his trajectory forever.
In 2014, the duo formed $uicideboy$, a group that quickly gained momentum through SoundCloud and YouTube, gaining millions of streams and a cult-like following. Their music, which often delves into topics like depression, addiction, and existential dread, resonated deeply with a generation seeking authenticity and raw emotion.
Ruby Da Cherry’s Rise to Fame
Ruby Da Cherry’s rise wasn’t overnight. He and Scrim started by releasing EPs and mixtapes independently, with little to no mainstream media attention. Despite this, they built a massive following thanks to the internet. Platforms like SoundCloud and YouTube allowed them to bypass traditional music industry gatekeepers and connect directly with fans.
Their breakthrough came in 2015 with the release of Grey Sheep II, which included viral hits like “Paris.” From there, the duo released several successful projects, including Eternal Grey (2016) Their 2018 album I Want to Die in New Orleans became popular and made it onto the Billboard 200 chart.
These successes played a significant role in building Ruby Da Cherry net worth over the years.
Main Sources of Income
So how does Ruby Da Cherry make his money? Let’s look at the main ways he makes his money.
1. Music Sales and Streaming Revenue
A big part of Ruby Da Cherry’s money comes from selling music and people listening to it online.With millions of plays across platforms like Spotify, Apple Music, and YouTube, he earns consistent revenue from his extensive catalog.
2. Live Performances and Tours
$uicideboy$ concerts are known for their high energy and dedicated crowds. The duo has sold out shows across the United States and globally. Ticket sales and merchandise from these tours contribute heavily to Ruby Da Cherry net worth.
3. Merchandising
In addition to music, $uicideboy$ operate a robust merchandise line, including hoodies, T-shirts, hats, and more. Their unique style and branding appeal to a wide audience, adding another income stream.
4. Collaborations and Side Projects
Ruby has worked with other artists and producers over the years, further diversifying his revenue sources. His collaborations outside $uicideboy$, especially in the underground rap and punk scenes, expand his musical reach and financial earnings.
Ruby Da Cherry Net Worth in 2025
As of 2025, Ruby Da Cherry is believed to have between $2 million and $3.5 million. While exact figures vary based on sources, most financial tracking sites and music industry analysts place his wealth comfortably within this range.
Here’s a breakdown of his estimated assets:
| Source | Estimated Earnings |
|---|---|
| Streaming Revenue | $800,000 – $1.2 million |
| Touring & Performances | $1 million – $1.5 million |
| Merchandise Sales | $300,000 – $500,000 |
| Collaborations | $100,000 – $200,000 |
This estimate does not include possible investments, real estate, or cryptocurrency holdings that he may have acquired privately.
Lifestyle and Spending Habits
While Ruby Da Cherry keeps much of his personal life private, fans know he enjoys a modest yet stylish lifestyle. Unlike some artists who flaunt luxury cars and mansions on social media, Ruby seems more grounded. He invests in his music, visual content, and possibly real estate or savings rather than extravagant purchases.
That said, he’s known to enjoy custom clothing, tattoos, and accessories that align with his artistic persona. These lifestyle choices reflect a careful balance between enjoying success and maintaining authenticity.
Impact on the Music Industry
More than just money, Ruby Da Cherry has had a big impact on both underground and mainstream rap. His group, $uicideboy$, helped start a new style of music called emo-rap and trap-metal, making it easier for artists like Ghostemane, Lil Peep (RIP), and XXXTentacion to become popular. Their raw lyrics about mental health struggles and substance abuse opened up conversations rarely addressed in mainstream hip-hop.
This impact adds value to Ruby Da Cherry net worth, not just in monetary terms but in cultural currency. Being a pioneer of a subgenre holds long-term earning potential through legacy projects, documentaries, and influence royalties.
Future Projects and Growth Potential
Looking ahead, Ruby Da Cherry shows no signs of slowing down. With new music teased regularly and potential solo projects on the horizon, his brand and earnings are poised to grow further. Additionally, he could branch out into fashion, producing, or even launching his own record label, all of which would positively impact Ruby Da Cherry net worth.
Final Thoughts
In conclusion, Ruby Da Cherry net worth reflects years of hard work, artistic innovation, and savvy business decisions. From his early days drumming in punk bands to co-founding one of the most influential underground rap groups, Ruby has consistently stayed true to his vision while building a solid financial foundation.
His journey serves as an inspiration for independent artists aiming to succeed outside the traditional music industry framework. Whether you’re a fan of his music or just curious about his finances, one thing is clear: Ruby Da Cherry’s wealth is more than just monetary—it’s rooted in authenticity, connection, and creativity.